The State of Indexing 2025

Indexing Report

Based on reporting, research and internal activity on URL Monitor in 2025

The State of Indexing 61.94 % of pages never make Google’s index at all . Of those that do, 13.7 % are kicked back out within 90 days  Google AI Overviews already appear on 13.14 % of U.S. searches (double January’s share) Those AI boxes churn their cited URLs; 70 % swap out in just 2–3 months and... 82 % of those citations come from deep pages two‑plus clicks from your home; the URLs most likely to fall out of the index  Publishers are watching click‑through rates crater 40–60 % when AIOs show up  Miss the index for even 48 hours and both humans and AI bots replace you with someone else’s content.